Affiliate

Romanian affiliate advertising and marketing firm 2Performant gets Profitshare, companions along with eMAG owner

.2Performant, a Romanian modern technology and also associate advertising options provider, declared on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare associate networks in Romania and also Bulgaria coming from Sale Marketing. At the same time, Dante International, the owner of eMAG, will come to be an investor in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary arrangement to get the Profitshare.ro and also Profitshare.bg affiliate networks possessed by Transformation Marketing S.R.L. and also Transformation Advertising And Marketing EOOD. The deal lays out the guidelines of the deal and also is not lawfully binding, conforming to the business press cited by Economedia.The operation includes the transmission of the Profitshare service lines from Transformation Marketing S.R.L. and Sale Advertising And Marketing EOOD (as dealers) to 2Performant (as the customer). Dante International S.A. (majority investor of Sale Marketing S.R.L.) will definitely belong to your business move contract as a guarantor." When the Profitshare transaction is actually finished, our experts are going to broaden our current ability and expand our customer collection in both Romania and Bulgaria. Our team still have a handful of important steps to complete, however I am actually self-assured that the staffs associated with the transaction on both edges are going to take care of to finish all of them properly. Our company are going to announce our post-acquisition strategies after completing the investment according to the ultimate deal," claimed Dorin Boerescu, CEO and also Co-Founder of 2Performant System.The deal cost is RON 4.3 million, as well as will definitely be actually paid out 55% in money and forty five% in 2Performant portions through a funding rise.." 2Performant is actually a younger as well as vibrant firm along with market values that resonate along with our team. Our company anticipate that, after the transaction is actually wrapped up, the Profitshare business incorporated with 2Performant will provide higher worth to its customers," pointed out Tudor Manea, General Manager of Dante International SA.2Performant also notes that many steps remain to finish and also settle the deal, such as the prosperous conclusion of the due persistance analysis by 2Performant.Profitshare was introduced in 2012 and presently has a profile of 250 associate systems (including the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Picture source: the company).